Consumer Goods supply chain solutions
Anticipate demand shifts with closed-loop planning and execution
Adapt quickly to changing consumer trends with AI-driven insights that improve forecast accuracy, increase product availability, optimize fulfillment and drive stronger financial performance.
Industry Challenges
Build a smarter, customer-first supply chain to outpace the competition
Keep up with changing buying patterns, fickle brand loyalty and rising expectations by synchronizing planning and execution across demand, distribution, production and sourcing. Our integrated suite drives collaboration and alignment across the network to boost speed and agility.
Mitigating global supply chain shocks
Geopolitical tensions, trade regulations, and labor shortages continue to disrupt sourcing and production, forcing consumer goods brands to build greater agility and resilience into their supply chains.
Managing increasing supply chain complexity
Growing product lines, multi-tier supplier networks and evolving regulatory requirements make supply chain management more complex, increasing risk and operational costs.
Balancing margins amid rising costs
Persistent inflation, raw material volatility and increasing operational expenses squeeze margins, requiring consumer goods leaders to rethink pricing strategies, supplier negotiations and cost efficiencies.
Capabilities
Critical capabilities for consumer goods supply chains
- Demand and Supply Planning
- Inventory Optimization
- Warehouse Management
- Transportation Planning
- Supply Chain Command Center
- Blue Yonder Network
- Integrated Business Planning
- Category Management
- Order Management & Commerce
- Network Design & Utilization
- Returns Management
Harmonize decision-making when demand and supply planning are one
Increase profitability, productivity and customer satisfaction in the face of volatility by pairing planning efforts with advanced scenario planning, insight-driven planning and inventory optimization. Powered by artificial intelligence, machine learning, market proven algorithms and intelligent insights.
Gain deeper insights to optimize inventory and deployment
Analyze your extensive set of data including consumption patterns, volume, revenue, margin, cost-to serve, product maturity, channels, criticality, velocity, and seasonality. With deeper insight, you can make better, more informed deployment decisions, such as load building and inventory rebalancing.
Streamline operations with automated warehouse and labor solutions
Boost efficiency with automation solutions for warehouse, labor and transportation through reliable inventory handling, demand-driven planning, unified logistics and smart labor allocation, enabling employees to work smarter, increase productivity and deliver superior service.
Optimize transportation and procurement decisions
Scale your transportation management solutions so you can leverage every available asset to reduce delays, navigate disruptions and drive profitability. You can transform transportation operations by managing both inbound and outbound transport and integrate supplier and carrier collaboration.
Next-generation Control Towers
Network-wide visibility and orchestration for a continuously updated, shared version of end-to-end operations. Visualize the flow of orders, inventory and capacities – across the enterprise and partners - production, logistics, demand, supply, and space. Leverage intelligence to derive a coordinated response.
Break enterprise boundaries to increase agility
Coordinate efforts across your complex fabric of trading partners for improved return on capital, lower cost to serve, and faster time to market. As variability and volatility increase, digital supply chain networks are critical to adjust to change faster and smarter.
AI-powered, real-time integrated business planning and monitoring
Increase planning speed and productivity with a highly automated forecasting process, better collaboration, less waste, optimized allocation management and improved sustainability. Benefit from an exception-based, real-time planning framework, enabled by AI, and identify supply-demand imbalances at the earliest possible moment, supported by continuous monitoring, real-time alerting and a continuous feedback loop.
AI-enhanced category management
Foster strategic retail alliances, build customer loyalty, and boost sales with Blue Yonder’s AI-based solutions that identify localized demand patterns, deliver customer-driven assortments tailored to each store, increase profit with optimal trade promotions, and maximize retail space with industry-leading planograms.
Real-time inventory, effortless fulfillment
Unify inventory availability and omni-channel fulfillment intelligence capabilities, so your retailers can present real-time inventory views across their network and determine how best to fulfill orders based on cost, location, and transit times. Consumers will enjoy order fulfillment options such as ship to and from store, buy online pick up in-store (BOPUS), and last mile delivery – moving them from click to commit.
Adapt and optimize your network to meet any challenge
Model and optimize the full breadth and depth of your supply chain network and scenarios. With powerful, yet flexible, what-if modeling capabilities that include multiple currencies, Blue Yonder can help you evaluate, design, optimize, and ultimately transform your supply chain network. Whether you are looking to expand, mitigate disruption, or optimize your current network resources, our solutions can help you reach your supply chain goals.
Optimize your reverse logistics execution
Whether you're accepting returns from consumers or retailers, or sending materials back to suppliers, Blue Yonder’s returns orchestration engine uses data and decisioning to power workflows and improve the entire returns journey–reducing time, costs and goods in transit. Inventory is also handled faster, more accurately and with less waste as warehouse operators are given data-driven, guided steps how to handle returns.
What Blue Yonder delivers for CPG customers
0% improvement in service levels
0% increase in forecast accuracy
0% reduction of transportation cost
Business Impact
Customer-centric transformation—from linear supply chains to adaptive networks
Extend seamless collaboration among internal and external teams
Enhance collaboration across internal supply chain functions as well as external networks from suppliers through distribution partners.
Hand in glove planning and execution
Bring together manufacturing, transportation, and warehouse execution in an end-to-end platform that can consistently meet shelf-life requirements for even highly perishable goods, improving service to intermediates and ensuring availability to consumers.
Better on-shelf availability
Fend off competitive threats and improve on-shelf availability (OSA) with enhanced demand forecasting, optimized inventory management and improved orchestration across suppliers, carriers and retail partners.
Case Studies
Success stories in Consumer Goods
Blue Yonder’s “Fearless Females of Supply Chain” celebrates strong women who are making a difference in the supply chain field. Ajinomoto Foods’ Gema Verdin, VP of Supply Chain Management Planning, shares how she jumped on career-growing opportunities every chance she could so she could learn and improve her skills.
Learn how Mizkan America scales planning operations with Blue Yonder to achieve record OTIF performance
Swedish home appliances company Electrolux completed the roll out of Blue Yonder’s supplier collaboration solution across all of its OEM finished goods suppliers and business areas. This provides a shared view with its supply chain partners across all its purchase orders, deliveries and shipments. Having a control tower-style view allows the manufacturer to react quicker to supply chain disruptions now that it is fully aligned across all supply chain partners. It has also deployed a range of AI agents to drive more supplier adoption, reduce manual work, improve productivity, and help make faster supply chain decisions.
Kimberly-Clark, a leading CPG manufacturer, saved $14m with Blue Yonder Transport Management and visibility across its North American CPG business.
Industry insights
Accelerate informed decisions with AI built for supply chain
Supply chains produce overwhelming data, making quick, informed decision-making challenging. Built on decades of supply chain innovation and AI expertise, our predictive, generative and agentic AI solutions turn raw data into predictions and guidance.
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Demand & Supply Planning for CPG, F&B and Life Sciences Industries
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