Omni-Channel Commerce
Elevate customer experience with omni-channel precision
Omni-channel shopping requires managing in-store, online, click-to-deliver, and ship-to-store with visibility provided by an end-to-end supply chain platform.
Overview
Omni-channel commerce aims to fulfill the expectations of hybrid shoppers to easily search, order, receive, and return products
Omni-channel shopping requires managing in-store, online, click-to-deliver, and ship-to-store with visibility across the supply chain
Consumers are ordering higher quantities of products online and expecting rapid delivery. The success of the largest online and in-store retailers has increased expectations for fast delivery and free returns. Your ordering, warehousing, and transportation management systems must operate in unison to meet customer expectations.
Retailers often rely on legacy supply chain point solutions that can’t adapt to omni-channel shopping requirements
The lack of a modern cloud-native technology platform that is fast, accurate, and cost-effective enough to meet the demands of omni-channel shopping puts many retailers at a disadvantage. Adapting the supply chain for omni-channel requires rethinking how siloed processes and people can work together to best serve new buying patterns.
Integrate sustainability into omni-channel operations
As customers become more aware of the environmental impacts of their purchases, including product materials, transportation, and recycling, and upcycling returned goods, businesses must consider the implications of integrating sustainability throughout the supply chain.
0% of customers want to seamlessly shop between channels
0% of sales worldwide are online
0% of abandoned carts are fulfillment-related
Why choose Blue Yonder for omni-channel commerce
Chief Digital Officer
Ensure that the buying and returns journey is efficient and enjoyable for the customer and profitable for the company
Focus on customer acquisition and retention through digital channels
Acquire and retain omni-channel shoppers by simplifying digital and in-store journeys to encourage their pursuit of the perfect product. CDOs must eliminate any purchase or returns processes that frustrate shoppers, so they will come back for future purchases.
Digital buying journeys depend on automation and collaboration among teams
CDOs choose and implement technologies to automate omni-channel sales and returns processes. They also are leaders in fostering a digital-first mindset among employees who use the technology to provide excellent customer experiences, resulting in increased sales and profits.
Retailers can create custom omni-channel shopping experiences with a flexible technology platform
Retailers can tailor each customer's journey by personalizing the shopping experience, optimizing fulfillment, and orchestrating returns across the network.
Case studies that prove we can help you transform your omni-channel supply chain
REI
REI is a specialty outdoor retailer and the nation’s largest consumer co-operative with a growing community of over 23 million lifetime members and more than 182 stores. REI is on a mission to put the customer at the center of everything they do from improving the customer journey to meeting their values with sustainable options. Amit Kulkarni, Technology DVP at REI describes how they are taking friction out of the omni-channel experience, bringing visibility to a wide array of fulfillment options, and optimizing accurate delivery dates that customers can confidently trust, all while empowering their customers with choice.
Solutions from Blue Yonder to maximize omni-channel customer satisfaction
- Inventory Availability
- Returns Orchestration
- Order Promising & Optimization
- Intelligent Rebalancer
- Returns Processing
A unified view of inventory enables accurate order fulfillment and inventory allocation decisions
Managing inventory is more complex with omni-channel buying journeys. Customers expect products to be available when they buy online and ship to a store or home. Real-time inventory visibility from warehouse to outlet can increase conversion rates, reduce cart abandonment, and improve customer satisfaction.
Efficient returns improve the customer experience, reduce waste, and boost financial performance
AI-enhanced analytics determine the best way to handle returns based on your business’s orchestration rules to decide on the speed, method, and destination of returned items depending on the size, weight, SKU, value, and inventory strategy. Capture returns data to fine-tune the rules engine and generate insight into customer returns behaviors.
Automate delivery path optimization
Blue Yonder's Order Promising & Optimization capability uses advanced technology to calculate every possible path for transporting each product to customer destinations. It automatically selects a path that balances maximizing customer service and minimizing cost, so everyone benefits.
Swiftly address disruptions in supply and demand with new order executions
Utilizing AI and ML, the Intelligent Rebalancer is a flexible microservice that replicates the thorough analysis used for initial inventory allocation planning. It swiftly applies the planning analysis in near real-time to the reallocation process after a disruption. Only Blue Yonder offers the unique capability to pivot using actual data and adjust order execution based on current needs rather than just planned needs.
Streamline returns processing to quickly get items back on the shelf
Support warehouse and store operatives with an intuitive system to manage returns quickly and efficiently. Data-driven instructions guide staff through checking and dispositioning items, reducing processing time, and maximizing the value of every return by minimizing markdowns and disposal.